Sales Person Of The Month

Sales Person Of The Month

Get to Know Our Salesperson of the Month


Harrisonburg Ford is proud to recognize Lee Cain as our August Sales Person of the Month. Help us congratulate him on a job well done!

Lee Cain has been a member of the Harrisonburg Ford team for 1 year! Lee has been a true customer advocate during this time. His commitment to our customers, hard work, and love of all things Ford is why we are honored to select him as our August Sales Person of the Month.

Meet Our Salesperson of the Month, Lee Cain

We think Lee is pretty awesome and we believe you will too! Over the past year, his focus has been on customer service while helping our customers get the best deal on a new or used vehicle. He is extremely knowledgeable about our Ford products and can help you find the vehicle of your dreams! Get to know Lee in his own words below.



Check out the full Q&A with Lee Cain down below!

Why Buy From Harrisonburg Ford?

Harrisonburg Ford is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Ford employs over 150 people that we consider family. When it comes to purchasing your new Ford or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.

  • Lifetime Powertain Warranty
  • We Honor our Military Personnel and Match Ford's Military Incentive All Year Round
  • 10% Off Service Parts and Labor for Military Personnel

These are just a few of the perks of shopping with us.

It's Better To Buy Here

Harrisonburg Ford is your Ford destination. Not only do we have a massive selection of new and used cars, trucks, and SUVs, we have the financing team and solutions that meet your needs.

If it's a Ford Service Center you are looking for, you won't find a better team than our factory-certified technicians to maintain and repair your vehicle. We even have genuine factory parts for those who like to do it themselves.

Are you ready to join the Ford family? Visit the team at Harrisonburg Ford and experience the difference today! At Harrisonburg Ford, "You're covered for life!"

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Paul R 12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic. Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:) Thanks again!

Connor J 11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience

Debra W 10/8/2021
Went above our expectations in helping us.Great people to work with.

Tyler S 6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!

Denise M 5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.

J Allan 4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.

Tracy C 4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!

David S 3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless. If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.

Laverne F 2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county

jenniferleigh 1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.

Meg 1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.

Aspen Phares 11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!

Nate Ives 9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!

Tara Long 9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!

Keith Lewis 9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.

Caitlin Pitts 9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!

Chris Amos 8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.

Roger Dodd 8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!

Lisa Marie 6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+

Elise Poffenberger 5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.

Jen Kratz 5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!

Jordan Conner 5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!


- Full Q&A with Lee cain -


Q:How long have you been at Harrisonburg?

I have been with the company for seven years now and I am a sales and leasing professional.

Q:What was your first job?

A:My first job was digging holes for raspberry plants on a raspberry farm. 

Q:Who inspired you to pursue the career you have today?

A:That would be my brother. My brother David is in the car business has been in the car business much longer than I have and just kind of followed in his footsteps. 

Q: What skill do you think everyone should learn?

A:Saving a life. A lot of things like, you know, the ambulance people do, the EMT, whether it be CPR or tourniquets, anything that you could do to help somebody that needs you on the spot. 

Q:What are your pet peeves?

A:Crumbs in my bed or eating in the bed. Definitely. Crumbs in the bed. Can't stand it. 

Q:Do you have traditions in your family?

We have turkey on Thanksgiving. That's our tradition. 

Q:Do you cook? What’s your favorite recipe?

A:I do cook. Actually, before I got into the car business, I was in the restaurant business. So I've got about 17 years experience in the kitchen. I can't say that I have a favorite recipe. My favorite food is probably the most simple thing is fried potatoes and onions with jalapenos and garlic.

Q:What’s a book you recently read that you’d recommend to others?

A:Moby Dick. Call me Ishmael. Yeah. And I would recommend it because it's probably one of the best novels ever. 

Q:What's your dream car?

A: That's all that's easy. 1967. Shelby, get 500. Eleanor Black. Black. You know, Henry Ford said you can have any color as long as it's black.

Q:What upcoming technological innovation will dramatically impact the industry in the next five years?

A: Well, I wouldn't know if it's such an innovation. I'm sure most people are thinking electric cars, but I think politics. Well, I mean, do you have the energy grid to power all these electric cars? It's going to be an interesting ride, to say the least.

Q: Favorite band ten years ago?

A: Ten years ago, I would say Dave Matthews. 

Q: What shows are you watching?

A: Probably like the rest of America. Yellowstone. Just the drama the acting, the writing all around. it's a good series.

Q: What was your favorite music genre?

A:Oh, wow. I could go anywhere from Grateful Dead to Snoop Dogg. So it's all over the place. 

Q:Any pets?

A: I have two dogs. They are just little balls of energy. Well, not little. They're big balls of energy. One name, d-o-g. And the other one is wisdom. D-o-g is a Malinois. And Shepherd Mix. And Wisdom is an Australian shepherd. 

Q:Pineapple pizza. Yay or nay?

A:To each their own, we all come from different walks of life.

Q: What’s the best advice you can give to someone who just started their career?

A:I never give up. You know, strive to be better every day. The more you learn, the better you'll be. So, you know, don't be afraid of, you know, criticism that can help make you better. Just, you know, listen to people that have been doing it for longer, that you learn as much as you can. Don't ever be afraid to learn more. The more you learn, the better you'll be. Knowledge is power.

What’s your secret talent that no one knows about?

A: Probably the fact that I’m a very good guitar player. I don’t think a lot of people would know that now because it’s been a while since I played music with anyone. I played a lot growing up and I used to be pretty good.