Ford SUVs Harrisonburg, VA

Ford SUVs Harrisonburg VA

sThere’s A Ford Model For Every Driver. Explore Them Today!

At Harrisonburg Ford, we’re proud to be the leading destination for drivers wanting to shop Ford SUVs in Harrisonburg, VA. Shop our showroom to explore our inventory in person.

Ford might be known for their trucks, but its lineup of SUVs is equally impressive. Ford has consistently delivered top-tier SUVs for drivers of all backgrounds for years. Whether you are looking for something versatile, full-sized, sporty, or eco-friendly, there is an SUV for you.

At Harrisonburg Ford, we have an impressive selection of the latest Ford SUVs to suit your lifestyle needs. Visit our showroom today to explore these quality-built SUVs for yourself. In the meantime, read on to learn a little more about all that Ford SUVs have to offer.


Ford SUVs Harrisonburg, VA

Ford Edge Harrisonburg VA

Go Bold With A Ford Edge

Ford Edge Selection

The Ford Edge was built for families on the go. This spacious midsize SUV offers the perfect amount of power, space, and tech integration to keep you running all day long. A sleek body style, comfortable interior, and dependable engine make the Ford Edge one of the best models in its class.

Ford Escape Harrisonburg VA

Feel the Comfort In AN Escape

Ford Escape Selection

The Ford Escape was built with comfort in mind. A little more compact than the Ford Edge, the Escape is a versatile vehicle great for all drivers. The powerful turbocharged 1.5 L three-cylinder is the perfect boost of power for all your errands.


Ford Explorer Harrisonburg VA

Hit The Open Road With A Ford Explorer

Ford Explorer Selection

The Ford Explorer is another popular midsize SUV with the perfect amount of power, comfort, and tech integration. This is the ideal family vehicle for drivers who are always on the road. Drivers can enjoy plenty of space to tote around all their gear, spacious third-row seating, and an intuitively designed cabin. Superb handling and performance have made the Explorer a popular choice among drivers who need an SUV they can depend on.

Ford Expedition Harrisonburg VA

Ford Expedition Offers Full-Sized Performance

Ford Expedition Selection

The Ford Expedition was built tough to handle all your adventure needs. Fuel efficiency, cutting-edge tech, and impressive towing capacity make the Expedition a highly sought-after vehicle for drivers who want comfort and reliable power and towing capabilities.


Ford Bronco Harrisonburg VA

Venture Further With Ford’s Bronco & Bronco Sport

Ford Bronco Selection

When it's time to hit the open road, there's no better SUV to venture out with than a Ford Bronco or the Bronco Sport. This rough-riding SUV was built tough so that it can handle the most challenging terrain. The Bronco Sport offers impressive handling and off-roading capabilities.

Ford Mustang Mach-E

Ford Mustang Mach-E Redefines Electric Power

Ford Mustang Mach-E Selection

Ford’s Iconic Mustang gets a facelift both under and outside the hood with the Mach-E SUV. The Mach-E pushes the iconic pony car into the realm of electric vehicle SUVs with its reimagined body style. Power is not sacrificed, but tech integrations and driver efficiency are totally redefined with the Mach-E. Step inside the cabin and experience this beautifully built vehicle for yourself.


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Which Ford Was Built For You?

Fords are built tough; there's no question about that. But when it comes to finding the right Ford for your lifestyle needs, you'll encounter several questions along the way. Luckily, the experts at Harrisonburg Ford are here to help you with all your automotive needs. Work with one of our knowledgeable team members to find a Ford SUV that will cater to your automotive and lifestyle needs. When you stop in, be sure to ask about our lifetime warranty and our military personnel perks and incentives.

Why Buy From Harrisonburg Ford?

Harrisonburg Ford is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Ford employs over 150 people that we consider family. When it comes to purchasing your Ford or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.

  • Lifetime Warranty
  • We Honor our Military Personnel and Match Ford's Military Incentive All Year Round
  • 10% Off Service Parts and Labor for Military Personnel
  • 10-year/100,000-mile Powertrain Warranty
  • 5-year/60,000-mile New Vehicle Limited Warranty

These are just a few of the perks of shopping with us.

New Ford Vehicles

Used Vehicle Selection

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A Kelly
Staff was extremely helpful and accommodating. This is the second vehicle I have purchased from Harrisonburg Ford and I’ve been very satisfied with both. I would higher recommend Harrisonburg Ford.

Brandon A
Looking to buy a vehicle they did everything they could to get me approved and lowest payment possible.

Charles P
Laura Cass, Mickie knight and the entire service department made my entire visit entertaining and blew my past experiences at Paul obaugh out the water 5 stars will keep coming back

Paul R
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic. Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:) Thanks again!

Connor J
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience

Debra W
Went above our expectations in helping us.Great people to work with.

Tyler S
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!

Denise M
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.

J Allan
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.

Tracy C
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!

David S
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless. If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.

Laverne F
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county

With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.

Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.

Aspen Phares
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!

Nate Ives
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!

Tara Long
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!

Keith Lewis
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.

Caitlin Pitts
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!

Chris Amos
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.

Roger Dodd
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!

Lisa Marie
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+

Elise Poffenberger
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.

Jen Kratz
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!

Jordan Conner
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!

Sales Hours

Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 6:00PM
Sunday Closed

Service Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday 8:00AM - 1:00PM
Sunday Closed

Parts Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday 8:00AM - 1:00PM
Sunday Closed