Ford Dealer Harrisonburg VA

Ford Dealer Harrisonburg VA

There’s No Better Place To Find Your Next Ford

Every driver feels like a kid in a candy store when they visit a Ford dealer. Find your next sweet deal at Harrisonburg Ford in Harrisonburg, VA, today.

The Ford Motor Company embodies everything that makes America great: hard work, durability, and innovation. That’s why you’ll find some of the fastest, most stylish, and most powerful vehicles on the road. Ford trucks, cars, and SUVs continue to top the charts across the country.

At Harrisonburg Ford, we know that you have options when it comes to finding your next automobile. That’s why we work so hard to ensure you get the best shopping experience in town. From our friendly staff to our everyday low prices, we’re the last Ford dealer you’ll ever need to visit. Stop by and see why today.


Ford Dealer Harrisonburg VA

New Ford Harrisonburg VA

The Future Of New Ford Vehicles            

New Ford Selection

Are you excited about the upcoming and soon-to-be-released Ford vehicles? Ford is bringing a host of new electric and eco-friendly vehicles to market. From saving money on fuel to enjoying the latest technology, the Ford lineup is ready to lead the way into the future.

There’s no better place to reserve your new RWD Mustang Mach-E, Ford Maverick, or Ford Lighting F-150 for sale in Harrisonburg, VA, than with Harrisonburg Ford. Stop by our showroom or give us a call to learn more about making sure you get the new Ford of your dreams as soon as it’s available.

Used Vehicles Harrisonburg VA

Pre-Owned Options In Stock And Ready To Go

Used Vehicle Selection

No other Ford dealer in the Harrisonburg area can boast the massive selection of used cars that you’ll find at Harrisonburg Ford. Whether you’re looking for a four-door SUV, a two-door pickup truck, or anything in between, we have tons of options at the ready.

Take some time to explore our website to see our entire collection of used and certified pre-owned Ford automobiles. You can even schedule a test drive, get answers to your questions, or start the buying process right from the comfort of your home.


Ford Financing Harrisonburg VA

Financing You Can Trust

Apply For Financing

Don’t let financing worries keep you from driving home in your next amazing Ford vehicle. Let the team at Harrisonburg Ford help you get the loan you need. We work with multiple lenders to ensure you always get great rates and favorable terms, regardless of whether you’re buying or leasing.

Even if you’ve had trouble getting financing in the past, we’re here to make sure you get approved. Fill out a finance application online to get started.

Hyundai Santa Fe Harrisonburg VA

Top-Notch Service

Schedule Service

Getting the most from your Ford means keeping it well maintained. That’s why you should let Harrisonburg Ford take care of all of your service needs. Our certified team of Ford experts loves getting their hands dirty to keep you on the road.

Even if you didn’t buy your vehicle from us, we’d love to help you with tune-ups, tires, and transmission repairs. Schedule online today and save time getting back on the road.


Ford Parts Harrisonburg VA

Only The Best Parts

Order Parts

Whether you’re bringing your Ford in for service in our shop or doing some DYI work at home, the parts department at Harrisonburg Ford can get you the right parts for the job. While it might be tempting to go with a less expensive third-party option, no other part is built for your specific make, model, and year than a genuine Ford part.

Give us a call or stop by today to explore all of your options. If we don’t have it in stock, we can get your part to you in no time.

Value Your Trade Harrisonburg VA

Let Us Make You An Offer

Value Your Trade

Whether you’re thinking about selling your current ride or you’re hoping to trade up to a newer Ford, we’d love to make you an offer. Stop by our website and enter some information about your vehicle. We’ll come back with a competitive and no-obligation offer in minutes.

You can take our offer and apply it to your next purchase or simply take the money and go on your way. Even if you’re not sure you want to sell, it never hurts to get information. You might find our offer is one you can’t refuse.


It’s Better With Harrisonburg Ford

We know that you have plenty of options when it comes to buying a new or used car, truck, or SUV. Stick with America’s auto brand. Stick with Ford. Ford’s lineup contains something for everyone: futuristic electric vehicles, workhorses, show ponies, and more. Throw in a reputation for reliability, dependability, and affordability, and you have yourself an amazing deal.

Harrisonburg Ford is your one-stop shop Ford dealer in the Harrisonburg area. Not only do we have more available vehicles than anyone else in the area, but we also offer low prices that can’t be beaten. Whether you’re looking for financing, service, parts, or anything else related to Ford, we’re here to deliver. Stop by and see the Harrisonburg Ford difference today.

Why Buy From Harrisonburg Ford?


Order Your New Ford

New Ford Selection


Harrisonburg Ford is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Ford employs over 150 people that we consider family. When it comes to purchasing your new Ford or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.

  • We Honor our Military Personnel and Match Ford's Military Incentives All Year Round.
  • 10% Off Service Parts and Labor for Military Personnel
  • Lifetime Warranty

These are just a few of the perks of shopping with us.

New Ford Vehicles

Used Vehicle Selection

Value Your Trade

Get Pre-Approved

Contact Us


Paul R 12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic. Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:) Thanks again!

Connor J 11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience

Debra W 10/8/2021
Went above our expectations in helping us.Great people to work with.

Tyler S 6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!

Denise M 5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.

J Allan 4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.

Tracy C 4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!

David S 3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless. If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.

Laverne F 2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county

jenniferleigh 1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.

Meg 1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.

Aspen Phares 11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!

Nate Ives 9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!

Tara Long 9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!

Keith Lewis 9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.

Caitlin Pitts 9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!

Chris Amos 8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.

Roger Dodd 8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!

Lisa Marie 6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+

Elise Poffenberger 5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.

Jen Kratz 5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!

Jordan Conner 5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!

Sales Hours

Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 6:00PM
Sunday Closed

Service Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday 8:00AM - 1:00PM
Sunday Closed

Parts Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday 8:00AM - 1:00PM
Sunday Closed