Ford Bronco Harrisonburg VA

Ford Bronco Harrisonburg VA

Nostalgia You Can Bring Home

You’ve waited long enough to bring home the new Ford Bronco for sale in Harrisonburg, VA. Stop by Harrisonburg Ford and drive home in the GOAT today.

They don’t call the new Ford Bronco for sale the GOAT for nothing. This “Goes On Any Terrain” vehicle is meant for drivers who want to add some adventure to their lives. The 4WD Bronco keeps up the tradition of being able to handle anything the world throws its way.

This Ford SUV’s build reminds you of the Bronco of old, but with modern tech and capabilities that make it perfect for a new generation of drivers. When you’re ready to experience the power that only this four-door SUV can offer, stop by Harrisonburg Ford. We’ve worked hard to build up a reputation that keeps shoppers coming back year after year.

Welcome Back

While Ford announced the return of the Bronco a while back, It only made its resurgence in 2021. It retains the all-terrain capability that made it such an icon in the past but throws in tons of customization options. The newest version of the Bronco is part of the sixth generation. It’s actually been one of the highest-selling and pre-ordered vehicles on sale today.

For the new model year, Ford introduced a new high-performance Raptor model. This trim picks up where the Sasquatch Upgraded Package stops and adds off-road-focused gear. That includes a 400 horsepower turbo engine, 17-inch wheels, Fox shock absorbers, an active exhaust, and tons more. See what’s new with the Ford Bronco when you stop by our showroom in Harrisonburg, VA.


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Ford Bronco Harrisonburg VA Interior

Capability You Can Feel

The new Bronco isn’t just hype. This Ford SUV has easily earned the excitement surrounding it with incredible performance specs. You might be surprised to hear this vehicle doesn’t come with a V8 engine. Instead, drivers can choose between several turbocharged options.

The standard powertrain consists of a 2.3-liter turbocharged four-cylinder engine that produces 300 hp. The next option is a 2.7-liter twin-turbo V6 that makes 3330 hp. Of course, the fresh Raptor trim brings a 3.0-liter turbocharged engine to the table (400 hp).

With features like an independent front suspension, electronic locking front/rear differentials, and standard four-wheel drive driver train, this beast truly is meant to handle any terrain.

Get a first-hand feel for this SUV’s precise and responsive handling when you schedule a test drive.

Powerful Inside And Out

The Bronco isn’t just a beast on the trails. It’s also impressive inside the cabin. Ford included plenty of comfort and convenience options to ensure this SUV is a joy to drive. While many features are trim-specific, a host of upgrade packages make this the most customizable vehicle on the road today.

Here are just some of the things you can find on the new Ford Bronco:

  • 10-speaker B&O sound system
  • Built-in navigation
  • Heated front seats and a heated steering wheel
  • Wireless smartphone charging
  • 12-inch touchscreen infotainment display
  • A 360-degree camera system
  • Dual-zone automatic climate control
  • Remote start
  • And so much more

Your Final Ford Destination

Harrisonburg Ford is more than just an auto dealership. We handle everything related to your Ford. Whether you need service to keep your car running, financing to bring home a new or used Ford, or parts for a quick DIY project, we can handle it all. We have the teams to meet your needs, so stop by today and see what Harrisonburg Ford can do for you.

Ford Bronco Harrisonburg VA Exterior
Get Much More in the Ford Bronco

When you own a new Ford Bronco, you’re confident in every mile you spend behind the wheel; and because you know the quality and reliability of Ford, you know that means many, many miles. That confidence in what comes under the hood is matched with the confidence you need in the safety of you and your passengers. Ask the dedicated Harrisonburg Ford team of pros about the Ford Bronco to see how the your favorite model goes above and beyond to keep you safe.

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Paul R 12/3/2021
My wife and I encountered an issue while traveling on a recent road trip through Virginia while hauling our trailer and motorcycle. The service writer (Melissa) and the mechanic (Jay) were among the top service people I honestly believe that I’ve ever dealt with in my entire life. They were super helpful in getting us back on our way and we couldn’t have been more delighted that we were lucky enough to make it to this Ford dealership before the problem become catastrophic. Thank you very much Melissa and Jay and my hats off to the dealership as they know how to hire awesome people:) Thanks again!

Connor J 11/20/2021
Service center was very friendly and helpful, didn’t wait long for my oil change. Overall great experience

Debra W 10/8/2021
Went above our expectations in helping us.Great people to work with.

Tyler S 6/15/2021
Harrisonburg ford is without a doubt the best vehicle shop around! Everyone always greets you with a smile and a refreshing attitude. It’s contagious you can’t help but be happy while waiting for an oil change. The salesman are extremely pleasant and very passionate but never pushy about the vehicles they offer. I honestly can’t believe I ever went anywhere else before finding this place!!

Denise M 5/1/2021
I purchased a Honda Accord and everyone there was awesome. My sales representative Tony Morris-Cousins was great. He took the time to explain the features of the vehicle and was able to answer any questions I had. My overall experience is definitely 5 stars. I would recommend Harrisonburg Honda to anyone looking to purchase a new or used vehicle.

J Allan 4/20/2021
Purchased a 14 Civic and the experience here was the best. My sales rep Skylar was very pleasant to work with and understood what I was in the market for. Matt was a huge help with the financing and answering questions I had. Not once was I uncomfortable or pushed into anything I wasn't interested in. I will return here when I am looking for a car purchase in the future.

Tracy C 4/6/2021
I purchased a 2021 Honda Civic. Tony Morris-Cousins was my sales representative and he was awesome! Exceptional customer service, very knowledgeable on vehicles, and professional. Travis in finance was so easy to work with and provided excellent customer service as well. Best experience purchasing a new vehicle!

David S 3/15/2021
Bought my first car as an adult here 2 years ago. I don’t live in Harrisonburg and had to make the deal over the phone. The salesman was kind, informative, fair, and respectful. He gave me a fantastic deal on the car. And when I came to pickup the car, all the documents had been prepared and the process was seamless. If you’re looking to buy a car and want to be treated with fairness and respect, while also getting a great car at a reasonable price, you can’t go wrong with Harrisonburg Honda. 10/10 would recommend.

Laverne F 2/13/2020
OUTSTANDING group of people. They were very helpful, very friendly and most professional. There was no pressure to make the purchase yet there was professionalism to determine that the vehicle did fill the requirements of both our wants and needs. It was a 3 hour drive to the dealership but it was well worth it. WOW, thank you Harrisonburg Ford for making our new vehicle the most talked about church vehicle in the county

jenniferleigh 1/22/2019
With this being my first car buying experience, I could not be happier. I worked with a very informative and charismatic dealer, Keith, who gave me all information up front and didn't try to hide any details. I would definitely recommend coming to this dealership.

Meg 1/22/2019
Service was outstanding. Service department seems trustworthy, the service advisors were SO friendly and helpful, and were completely transparent as far as what the cost would be. Even the shuttle driver was friendly and great to talk to. Outstanding service! Highly recommend and am very satisfied.

Aspen Phares 11/18/2017
Kyle did an amazing job selling me my new car! Made it super fast a pain free, in and out in a short amount of time! Thanks for being awesome and shifting me towards the car of my dream!

Nate Ives 9/27/2017
I bought my 2013 Honda Civic from Tyler Rich last year on August 31, 2016 to get rid of my lemon of a car. Tyler was extremely professional and gave me an amazing deal on my car. He even put a full tank of gas and got it detailed for me!! It is now September 27, 2017 and I've put about 16k on her and not a single thing wrong with it. Thanks again to Tyler and H-Burg Honda for a great car and a very professional and friendly experience!!

Tara Long 9/26/2017
We had a great experience and I highly recommend Tyler Rich for any of your vehicle needs! He is awesome to work with and has continuously helped us with different questions and things since purchasing our new Accord. We will definitely be back to see him soon for our next vehicle purchase!

Keith Lewis 9/21/2017
2009 Honda Fit airbag inflators were recall items - scheduled about 5 days out 8am - got there early- hour later heading out - noticed the stereo wouldn't power after the install a few hours of being on a couple business calls- came back they were very concerned with this - took it apart- found a loose wire and fuse popped- repair made and away we go.

Caitlin Pitts 9/5/2017
I had a good experience at Harrisonburg Honda and am very happy with my new car. Kyle helped me with it, and I really appreciated his friendly, down-to-earth style. I would certainly come back again!

Chris Amos 8/21/2017
I've bought 7 vehicles from this place.... top notch place. They've always taken care of me.

Roger Dodd 8/5/2017
The service was top notch, from the start of the visit to the end everyone was friendly and helpful. The lady at the checkout noticed that I had an Armed Forces logo on my water bottle and when she realized that I was a veteran she refunded me the amount of the discount. She didn't have to do that, I would never have known and she was very respectful. Both thumbs up!!

Lisa Marie 6/23/2017
My buying experience went smoothly. But the real story is in their service. Twice I have been in for service and it has been very different from other dealerships! Wow is all I can say. Fast service with a smile! Everyone is friendly and cheerful and makes you feel welcome. Walked me through the checkout. Thanked me for my business. And did what I asked for. A+

Elise Poffenberger 5/31/2017
What an amazing experience! We drove here after having a negative experience elsewhere and I'm so glad we did. Though everyone we interacted with was helpful and friendly, Kyle, our sales associate, was the BEST! He was friendly, professional, informative, etc. The process was smooth and efficient and all of our questions were answered. We love Harrisonburg Honda!! We'd definitely buy another car here.

Jen Kratz 5/21/2017
We had an awesome experience with Harrisonburg Honda, particularly with Cristian Floyd. We walked in not sure what we were looking for exactly and left driving exactly what we always wanted. Cristian handled the whole experience with grace. We will certainly be back to buy our next car!

Jordan Conner 5/13/2017
Such a great car buying experience! Maria was amazing and the process was super smooth. After going to other dealerships, I can honestly say Harrisonburg Honda is the best all around. I look forward to working with you guys in the future and seeing you soon for service! Thanks again. So in love with my car!

Sales Hours

Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 6:00PM
Sunday Closed

Service Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday 8:00AM - 1:00PM
Sunday Closed

Parts Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday 8:00AM - 1:00PM
Sunday Closed