Get To Know Our Team

Harrisonburg Ford is your one-stop Ford shop in Harrisonburg, VA. From service to parts to sales, find everything you need right here.

Welcome To The Harrisonburg Ford Family

Thank you for taking the time to explore our website and get to know our team. We know how many options are out there, so we want to work extra hard to not only earn your business but to keep it.

When you shop with Harrisonburg Ford, you become part of the family. We’d love to take a few moments to introduce ourselves.

New Ford Selection


Used Vehicle Selection

Say “Hello” to Our Owners

Harrisonburg Ford is part of an auto group owned by Nelson and Rose Schwartz. This dynamic duo has been serving the Harrisonburg, Elkton, Staunton, Waynesboro, and every else in the Valley since 2008. They both have worked tirelessly to fulfill their dreams of owning a Ford dealership and being a household name in the Valley because of their reputation for service.

A True Team Effort

You can tell a lot about a company by the average time employees stay on board. At Harrisonburg Ford, we’re proud to share that the average employee has been with us for ten years or more. We employ over 150 people across our auto group. We can say we’re the best Ford dealer in town because we employ the best.

You won’t find a better team of Ford enthusiasts anywhere else. Our certified service technicians know Fords inside and out and can handle any repairs, upgrade, or inspection you bring into the shop, and we always use the right parts for the job. Our finance department is full of financial sleuths who don’t stop until they find the financing that fits your needs. Finally, our sales team believes in giving you the respect, honesty, and dignity that you deserve.

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We Stand For Our Veterans

Nelson Schwartz is a proud Army veteran who served this county well and believes in giving back to the community. We also employ a number of veterans across all of the armed forces. As a Veteran Owned and Operated dealership, we want to extend our gratitude to all of those who served.

As a way to show our appreciation, we offer military personnel Ford’s military incentives all year round, including10% off of qualifying service and parts. We also support a number of organizations that help veterans like K-9s for Warriors, War Paints (Project Healing Waters), and Dayton Muddler (benefitting the Boulder Crest Retreat).

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The Harrisonburg Ford Difference

Unlike other Ford dealerships in the area, our goal isn’t just to make a sale. We want to be your destination for everything Ford-related. Whether you want to browse our massive selection of new and used vehicles, need to complete maintenance/repairs, or need to secure an excellent loan for your next Ford, we’re on the job. We even offer a lifetime warranty. That’s just one of the ways we try to go above and beyond.

We see every customer as part of our family and not as walking dollar signs. We would rather you get the service you need and earn a customer for life than make a quick buck. That’s why we offer various sales, discounts, and promotions along with our everyday low prices.

Are you ready to become part of the Harrisonburg Ford family? Visit us online or stop by one of our dealerships today. We can’t wait to welcome you into our clan.

Why Buy From Harrisonburg FORD?

Harrisonburg Ford is a family-owned and operated dealership. Nelson & Rose Shwartz are lifetime Rockingham County residents and have owned the store since 1994! Harrisonburg Ford employs over 150 people that we consider family. When it comes to purchasing your new Ford or a pre-owned vehicle, we know you have options. Let us share with you the reasons why it's better to buy here.

  • We Honor our Military Personnel and Match Ford's Military Incentives All Year Round
  • 10% Off Service Parts and Labor for Military Personnel

These are just a few of the perks of shopping with us.

It's Better To Buy Here

Harrisonburg Ford is your Ford destination. We have a massive selection of new and used cars, trucks, and SUVs, and the financing team and solutions that meet your needs and your budget.

If it's a Ford Service Center you are looking for, you won't find a better team than our factory-certified technicians to maintain and repair your vehicle. We even have genuine Ford factory parts for those who like to do it themselves.

Are you ready to join the Ford family? Visit the team at Harrisonburg Ford and experience the difference today! At Harrisonburg Ford, "You're covered for life!"